In 2023, founder Roger Hoffmann took a sabbatical and underwent a profound shift. After three decades of high-pressure executive roles, systems thinking, organizational design, and building ventures that worked and ventures that failed, he arrived at a realization: the pattern holding all of it together was coherence itself. Not efficiency. Not growth. Not optimization. Coherence.
The insight came through lived experience: in the organizations and projects where people thrived, where decisions felt right, where execution flowed, there was alignment. Intent matched structure. Structure enabled action. Action generated insight that fed back into intent. The system was coherent. Conversely, in systems that failed, where people burned out, where decisions felt arbitrary, where execution stalled, there was misalignment.
This observation led Roger to formalize what he'd been intuiting for two decades: Coherence Theory, a framework rooted in first principles, grounded in applied epistemology, and tested against real-world problem spaces. From that formalization came two parallel visions: CSG (a consultancy and venture studio) and Camp Urga (a desert sanctuary and center for the study of Coherence Theory).